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Small Plumbing Wholesaler
Named In Curious E-commerce Lawsuit
Posted on: 07/01/2002
By Jim Olsztynski
Dickson Supply Co., a $5
million plumbing-heating wholesaler in central New Jersey, is among 11
non-related businesses named in a federal lawsuit charging patent infringement
due to their e-commerce activities. The patents held by San Diego-based
Pangea Intellectual Properties L.L.C. (PanIP) consist of broad descriptions
of how Internet transactions take place, and could apply to literally millions
of other online sellers, including other PHCP wholesalers along with e-commerce
giants such as Amazon.com and eBay. Why PanIP chose Dickson and other small
firms as the initial targets of litigation is central to their defense.
Owner Allan Dickson charges
that PanIP selected his firm and other small businesses around the country,
ranging from a furniture store to a ski shop to a video store, after hiring
a consulting firm and using Dun & Bradstreet credit information to
identify what Dickson termed "low-hanging fruit."
PanIP has offered to settle
the case with Dickson and others if they pay a license fee that Dickson
said ranges from $30,000 to $50,000. Fighting the case in court could take
years and run up legal fees in six- or even seven figures. "It's a form
of extortion," said Dickson.
Dickson Supply has a Web
site set up largely by drawing from the talents of high school and college
students. It features an online store that sells plumbing, heating and
irrigation supplies, as well as barbecue grills, outdoor furniture and
gas lamps. Like most small business Web sites, it does not do a huge amount
of volume. Dickson views it as much as an online community as a business
venture.
Dickson told me his D &
B reports would show Dickson Supply to be a financially healthy business
in good credit standing. This would identify them as being able to afford
the license fee, although their size would make it prohibitive to endure
legal fees that could run to more than a million dollars in defending against
complex patent infringement litigation. One unidentified defendant reportedly
chose to settle.
Nonetheless, Allan Dickson
has decided to stand and fight. "We firmly believe that PanIP's patents
do not cover Dickson Supply's e-commerce site or any other typical e-commerce
Web site, and that the patents themselves will ultimately be invalidated
by the Court. We also believe that PanIP knows that it is likely to lose
this case, and that it specifically targeted Dickson Supply and the other
defendants because it believed we would quickly pay a licensing fee without
a fight. They are using the federal patent law as a blunt instrument to
extract a check the plaintiff is not entitled to receive," said Dickson.
PanIP's principal owner,
Lawrence Lockwood, previously had filed suit against American Airlines
in 1994, charging that the company's online reservation system infringed
on other patents he holds. Lockwood lost that lawsuit, which went all the
way to the U.S. Supreme Court, according to PanIP's present attorney, Kathleen
Walker. An online article in InfoWorld.com says that a deposition taken
in that case quoted Lockwood as saying, "I enforce my patents," in response
to a question about how he makes his living.
Attorney Walker, who was
not involved with the American Airlines case, described to Supply House
Times a drawn-out legal process by which the current lawsuit "could take
years" to finally adjudicate. Walker agrees that the patent infringement
charges could apply to millions of other Web sites, but indicated the law
doesn't dictate a plaintiff has to go after the big firms first.
After articles appeared in
the Asbury Park (N.J.) Press and some online publications, Walker and PanIP
principals stopped talking to the media about the case, although she spoke
briefly with me about non-substantive issues. She requested that questions
be submitted via e-mail. I complied, but did not receive a response from
either her or PanIP principals as of press time.
Dickson's attorneys from
the Los Angeles law firm Liu & Liu filed a motion on June 10 to dismiss
the lawsuit for jurisdictional reasons and other technicalities. The outcome
was unknown as we went to press.
There is nothing to indicate
PHCP wholesalers are of particular interest to PanIP. The disparate types
of businesses named in the lawsuit suggest nothing distinctive about the
industries served.
Dickson and some of the other
defendants have set up a Web site with details of the case at http://panipcase.homeip.net.
He indicated that at some point the defendants will need to solicit funds
from well-wishers to continue their court battle, but a mechanism for doing
so was not in place when we spoke.
Jim is the editor of Supply
House Times. He can be reached at 630/694-4006, Wrdwzrd@aol.com. |